Our Purpose

Making everyday food better for everyone

At Goodman Fielder, we are energised by the opportunity to make a difference. We believe we can make a real difference to people’s lives, and the communities they live in, through our food. That’s why we are a purpose led business, using our purpose to guide our priorities and the decisions we make.

Our purpose is simply Making everyday food better for everyone.

How we will achieve our purpose

Finding a way through ingredients, sourcing, manufacturing and science

The essentials for in and out of home / Food solution for today and the future

Great tasting / Nutritious / Accessible / Affordable / Sustainable 

Mass market reach / All channels / Consumers and customers / All Markets

Getting better everyday

Getting better everyday is at the core of our business and is captured in our purpose. When it comes to our food, we want to continue to make it better across 5 key pillars. 

 

 

The role that Sustainability plays

Sustainability is an integral part of our purpose and getting better everyday. As a leader in food, we know we have a big role to play in ensuring food is a force for good. Learn more about how we plan on delivering on this promise.

 

 

Come join us

If you are also energised by making a difference, head to our careers section and see if we have a vacancy that suits you.