Promote healthy eating

What it Means

We are committed to providing people access to healthy, nutritious and affordable food. Goodman Fielder’s purpose “making everyday food better for everyone” places our consumer’s health and well-being at the heart of everything we do. We believe we have a responsibility to play a leading role in improving people’s lifestyles by providing access to scientifically informed, innovative products.

Our approach to promoting healthy eating is centered on understanding the evolving science around nutrition and consumer preferences, to help us design and make market-leading, nutritious food products. We also believe in transparency, providing product information and educating our consumers, from packaging to nation-wide campaigns.

What We’ve Achieved

Some of the key areas we are targeting include developing fortified products that enhance digestive well-being and constitute low glucose according to the Glycemic Index (GI). These products have been supported with consumer awareness campaigns highlighting the role these products play in a healthy lifestyle.

What’s Next

Goodman Fielder will continue to release a pipeline of new products to meet consumer needs with a focus on improving the nutritional profile of these products. Our work to promote healthy eating will bring together our product innovation, product labelling and consumer marketing and information campaigns as part of a coordinated strategy.

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