What it Means
We are committed to providing people access to healthy, nutritious and affordable food. Goodman Fielder’s purpose “making everyday food better for everyone” places our consumer’s well-being at the heart of everything we do. We believe we have a responsibility to play a leading role in improving people’s lifestyles by providing access to scientifically informed, innovative products.
Our approach to promoting healthy eating is centered on understanding the evolving science around nutrition and consumer preferences, to help us design and make market-leading, nutritious food products. We also believe in transparency, providing on pack product information and educating our consumers, from packaging to nation-wide campaigns.
In Australia we are committed to following the principles of the Australian Association of National Advertisers (AANA) suite of codes, including the AANA Code of Ethics, Food and Beverage Advertising Code and the Children’s Advertising Code. In New Zealand we are committed to following the principles of the New Zealand Advertising Standards Authority codes, including the Children’s Advertising Code and the Food and Beverage Advertising Code.
We will continue to adhere to all industry advertising codes and remain committed to responsible advertising and marketing to children.
What We’ve Achieved
We are proud to have launched our Nutrition Policy and will continue to use evidence-based science and nutrition research to guide our nutrition commitments and product improvements.
Some of the key areas we are targeting in Australia include increasing fibre, protein and adding prebiotic resistant starch to support digestive health and nourish friendly gut bacteria when part of a healthy balanced diet. Product promotions have been supported with consumer awareness campaigns highlighting the role these products play in a healthy lifestyle.
In New Zealand we continue to innovate and reformulate in our baking, dairy and other relevant product categories.
What’s Next
Goodman Fielder will continue to release a pipeline of new products to meet consumer needs with a focus on improving the nutritional profile of these products. Our work to promote healthy eating will bring together our product innovation, product labelling and consumer marketing and information campaigns as part of a coordinated strategy.
The Health Star Rating (HSR) is a front-of-pack labelling system that rates the overall nutritional profile of packaged food and assigns it a rating from ½ star to 5 stars. It provides a quick, easy, standard way to compare similar packaged foods. The more stars, the healthier the choice. We will make it easier for consumers to identify healthier choices by displaying the Health Star Rating on all our retail products. This will be a staged approach with regular labelling updates on over 3000+ products.
We are currently achieving the voluntary uptake target of 50% of intended retail products to display the Health Star Rating on labels.
By the end of 2025, our ambition is that 70% of our intended retail products will display the Health Star Rating on the label.
In New Zealand we’ve achieved our milestone of adding the Health Star Rating to more than 70% of intended retail products, and this continues to grow.
