What it Means
Packaging plays a critical role in reducing food waste, maintaining the integrity and safety of our products, and communicating with consumers. Goodman Fielder is committed to finding more sustainable ways to deliver these outcomes.
Our approach to sustainable packaging recognizes the need for circular economy outcomes and is focused on the role we can play in this transformation.
Our goal is for our packaging to be 100% recyclable by 2025. We have also set a goal to use 100% sustainable packaging materials by 2030 (including specific, country specific, average recycled content targets by 2025). We are also actively working towards achieving the Australian Packaging Covenant Organisation (APCO) and the New Zealand Packaging Declaration targets for 2025.
We have three core philosophies that will enable us to achieve our packaging goals:
Material Use- reduce the total material used while also prioritising more sustainable materials
Intelligent Design- achieve best functionality with least impact through smart design
Value Beyond First Use- actively drive circular economy outcomes for ‘used’ packaging
What We’ve Achieved
We have made significant progress towards our sustainable packaging goals. For example, in 2020 we redesigned packaging to use 185 tonnes less plastic and 100 tonnes less cardboard per year. We also replaced 100 tonnes per year of problematic PVC trays by switching to PET. The new trays also include 30% recycled content as part of our support of a circular economy for plastics.
Goodman Fielder’s Australian Packaging Covenant Annual Report can be found here.
What’s Next
We will continue our focus on driving circular economy solutions for our packaging including replacing 100 tonnes of virgin plastic with recycled content and eliminating the remaining PVC from our retail packaging across Australia and New Zealand.
To find out more about our sustainable packaging goals please click here.
