Goal: Reach 40m with our sustainability message by 2030

Why it’s important

The diversity and popularity of the Goodman Fielder brand portfolio means that we have products in over 90% of homes across our markets. With this extensive reach, we are uniquely placed to engage in a meaningful way. With a portfolio of trusted brands, we have the privilege of being a lifestyle choice and to use that relationship as a force for good by helping consumers make more informed choices and actions.

What we’re doing

Our goal is to reach 40 million consumers with our sustainability message by 2030. We want to ensure our brands are a vehicle for local solutions to global issues through regular engagement and interaction. For example, when it comes to tackling soft plastics waste, we used our bread packaging for Helgas and Wonder White to educate and promote recycling messages. We also encouraged our consumers to use these bread bags as a way of storing their other soft plastics before recycling. Similarly, we removed all gender stereotypes from our White Wings packaging.

How we're going to do it

Across our portfolio, each brand will play its part in our sustainability strategy, guided by their purpose, reach and alignment with our Better Together strategy. By embedding sustainability into the heart of our brands, we build the foundations required to make an impact, have meaningful conversations, and inspire action. Our message will live across packaging, national campaigns, and our growing online channels to clearly communicate the actions we’ve taken and inspire communities to join us on the journey ahead. We have the capability to track the reach and impact of all our communications so that we can measure the engagement and response over time.