What it Means
We believe how we label and communicate about our products is essential in helping consumers make informed purchasing decisions. We are committed to providing relevant information on the health, safety, origin, sustainability and responsible use of products in a clear and accessible manner. This level of product transparency by marketing and labelling our products accurately is part of our ongoing work to promote more healthy lifestyle choices.
What we've Achieved
Over the years, Goodman Fielder has been an active participant in industry efforts to standardise and improve on pack nutritional information. Our product communication is in accordance with relevant government regulations and uses the high standards set by voluntary guidelines. We have robust internal procedures, systems and processes for managing nutritional claims and information across our product ranges. Our internal experts conduct risk assessments and provide approvals on all marketing, advertising, labelling and artwork claims. This ensures compliance with advertising standards and other relevant industry standards, including Country of Origin requirements and front of pack labelling schemes, such as the Health Star Rating (HSR).
A wide variety of consumers enjoy our products including children, and we take great responsibility for ensuring our marketing of snacks follows the appropriate guidance, including New Zealand’s Children and Young People’s Advertising Code. We also proactively participate and provide inputs into legislative development and seek to build strong government and industry body relationships.
What’s Next
As part of our ongoing efforts to improve the nutritional value of our products, the HSR tool will be used to help drive positive reformulation and communicate these benefits to consumers. We will also continue our roll out of the Australasian Recyclability Label and other sustainability related communications to support consumers looking for more sustainable diets.
