5th August, 2021: At Helga’s we know that every grain of care counts and today we have made exciting changes to ensure
we are being kinder to the planet by reducing waste, recycling plastic, and switching to 100% renewable energy across our baking operations. Helga’s is the first bread brand in Australia to reach these impressive sustainability milestones in tandem.
We know that plastic waste is a big challenge. At Helga’s we are proud that our plastic packaging for loaves, rolls and wraps is 100% recyclable through REDcycle at participating stores. We want our consumers to know that, like them, we are 100% committed to being kinder to our planet, and our 100% recyclable bags contribute to less plastic being sent to landfill; and contributing to soft plastics being turned into new products.
Head of Sustainability for Goodman Fielder, Mick Anderson commented on the approach “Our focus on reducing the impact of packaging and plastic waste starts with design and innovation. This includes reducing the plastic content of our bags by 25%.”
“At Helga’s, our 100% recyclable bags mean we’re reducing waste to landfill and contributing to new products being created from the recovered plastic. We want to educate and enable consumers on how they can participate in that process, helping to potentially recycle more than 62 million bags* each year.”
Next month Helga’s is going one step further in eliminating plastic waste with the introduction of 100% recyclable cardboard bread tags across its range. A small, yet significant step with the potential to remove additional pieces of single-use, small plastic materials from the waste stream.
For Helga’s the focus on plastic is just the start to create the kindest bread in Australia, with the announcement that from 1st July, the company switched to 100% renewable electricity across our owned bakeries in Australia.
“The switch to 100% renewable electricity for our Goodman Fielder operated bakeries is a critical step for Helga’s. By using renewable electricity at our Goodman Fielder operated sites, we are moving closer to our target of net zero carbon emissions by 2040; reducing our own and our consumer’s climate impact.”, says Anderson
Helga’s achieved its 100% renewable electricity target, four years earlier than its original 2025 Sustainability ambition.
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Media contact
Katie Barclay – Magnum and Co
E: katie@magnumandco.com.au
M: +61 0450 747 927
* based on 2020 sales volume across Helga's range i.e. wraps, loaves and rolls.
