New fresh milk product packs punch with 42g of protein

Tararua Dairy Co. has launched Protein Hit, a delicious new fresh chocolate flavoured milk drink that is high in protein.

With seven grams of protein per 100ml, Protein Hit has double the protein of other Tararua Dairy Co. drinks* and is ideal for muscle growth and repair.


A 350ml bottle backs a 24 gram protein hit, with the 600ml delivering 42 grams, all in a high protein drink without a lengthy ingredients list.

“Protein is a key nutrient that’s trending with a wide range of people from gym enthusiasts, to social sports players, to mainstream Kiwis,” says Amy Graham, Dairy Group Marketing Manager for Goodman Fielder Ltd. “Tararua Dairy Co. Protein Hit is the ideal drink for people who want sustenance through the day or to help recover after physical activity.”

Tararua Dairy Co. Protein Hit is available in selected supermarkets and convenience stores nationwide.

* Per 100ml compared to Tararua Dairy Co. Iced Coffee and Choc Hit variants.

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